08:47 am – “THE ‘GOLDEN HOUR”

In ad-land, any time before 9 am or after 7 pm is usually pretty quiet and allows one to do more wacky stuff than they normally might when everyone is around. Today is no different – and no, it isn’t me acting a bit wacky. I see one of our Content Managers walking around with her phone stretched out in front of her face. From afar, she’s doing a Lens test – a client product she’s been passionately working on for the past couple of months, since she pitched the original idea.

YASMINE:

“See this sound effect? It’s still coming in too late. Can you try it? It does a weird thing when the AR scans my open mouth too. Does that really look like I’m puking rainbows to you?”

ME:

“Did you get the same results from the agency user testers?”

YASMINE:

“Depends on the OS – going to add this back to the backlog. The UI/UX is also still a little off.”

She’s a great example of what we call a Content Manager. At their core, they find solutions to customer problems through insight, research and validation; but they also have a product mindset – delivering continuous value through continuous improvement. The notion of UX is being spread and pulled further out from the original confines of a brand’s site or app as well, to now being what I’d call ‘cross-tap and swipe’ Content UX: the user experience needs to make sense from the beginning (wherever that platform is) to the end (whatever that action is).