So, Moms, this is what I do.

The cross-functional aspects of our roles – mixing technology, strategy and creative – allow content folks to touch the many forms of brand experiences people come into contact with today. This could be content on platforms or the actual (software) products we make for our clients. It could also be the technology we create in the backend that allows us to do what we do. It could be the images and videos we create, edit and animate that pop, the podcasts that hum or the copy that sings. Whatever tactic we take, it always follows from a strategic roadmap of how we help take our clients to where they want to be. So yeah, Moms, if you ask me, people who work in content have some of the most interesting agency days.

This article was published in Communicate’s January edition. You can access the full magazine here