Racha is passionate about creativity and loves visual storytelling. With experience in various digital marketing agencies, her expertise lies in communication and team management, which she utilizes to deliver excellent results for her clients. She’s seen as polite, professional, and accommodating. In addition to her work, Racha enjoys going to museums, analyzing movies, and learning new things every day. She believes that cultivating a diverse set of skills is essential for personal and professional growth.

Why did you choose this career path?

I chose this career path because I have a passion for communication, creativity, and strategy. Social media marketing allows me to combine these passions in a dynamic and constantly evolving industry.

How did you land this job?

I have my former colleague to thank for my current role. He saw our similarities and recommended me for the position based on my experience and the company’s needs. It’s a great reminder that networking and personal connections can lead to exciting opportunities.

How do you compare your work life vs what you imagined it would be?

My working life has exceeded my expectations. I never imagined I’d be given such significant responsibilities and the chance to work on various accounts so early in my career. I am grateful for the opportunities to learn from talented individuals in the industry and to continuously develop my skills.

What do you wish you had been told before you started working?

It’s vital to prioritize self-care and strike a balance in this demanding and occasionally stressful industry. Pause, take a breather, and focus on your mental well-being. It’s a crucial lesson I’ve picked up along the way, realizing that we can get swept up and overlook looking after ourselves.

What is the best thing someone could tell you about your work?

I love hearing that my work has made a meaningful impact on a client’s business. It’s a great feeling to know that my insights and recommenda- tions have been appreciated and have helped them achieve their goals.

What is the worst thing someone could tell you about your work?

As someone who strives to exceed expectations, the toughest thing someone could tell me about my work is that I haven’t met their expectations or delivered on what was promised. I do, however, appreciate constructive criticism and always strive to improve.

What’s the most valuable lesson you have learned at work so far?

The most valuable lesson I have learned at work so far is the importance of effective communication and collaboration. No one can achieve success alone, and it’s important to work together to reach common goals.

Who’s your role model?

I don’t have a specific role model, but I admire people from all walks of life who are resilient and persistent in pursuing their goals. I also find inspiration in individuals who can create something that touches people’s hearts and minds, like artists and filmmakers.

If not this, what would you be doing?

If I wasn’t working in advertising, I would love to explore filmmaking. I have a great passion for visual storytelling and creating something that resonates with people. It would be a dream to direct a film one day.

What do you see yourself doing in 10 years?

In a decade, my aim is to become an influential figure in the industry, utilizing my skills and experience to mentor and motivate the upcoming generation of marketing professionals.

The 30 Under 30 ranking was first published in Communicate's Q1 2023 print issue.