Growing up in a family full of visual artists, Ghada’s fascination with design began at a very early age, from the moment she was able to grab onto her first crayon and translate her creative thoughts onto paper. After earning her BA in graphic design, Ghada’s passion for the creative field kept growing as she delved into different sectors, from sports and fashion design to UX/UI design, finally landing in advertising where she found her true calling. Her diverse portfolio includes global and regional brands from multiple industries, such as telecom, banking, and FMCG.

Why did you choose this career path?

I can’t say that I chose this career path per se. I knew that I was passionate about design and wanted to do something impactful with it. I was fortunate enough to go through certain experiences and meet the right people that allowed me to be where I am today.

How did you land this job?

I found out about an opening through a former colleague while working at a local communication agency. I really wanted to prove – to myself before anyone else – that I have what it takes to become part of a distinguished multinational agency such as Saatchi & Saatchi.

How do you compare your work life vs what you imagined it would be?

I used to think that once work hours were over, I’d be able to turn off that switch inside my brain and disconnect. Turns out it’s more challenging than that, especially due to the nature of my work. I’m constantly looking for deeper meaning and inspiration from everything and everyone around me.

What do you wish you had been told before you started working?

That our career paths are not set in stone. It’s okay to keep exploring and venturing outside of what is familiar to find new things we are passionate about and excel in.

What is the best thing someone could tell you about your work?

That it has stopping power with its fine crafting and deep conceptual meaning.

What’s the worst thing someone could tell you about your work?

That it has no purpose.

What’s the most valuable lesson you have learned at work so far?

That it really makes a difference to be someone that people like to work with.

Who’s your role model?

I don’t believe in having one role model. I’ve been fortunate enough throughout the years to be surrounded by people I admire and look up to, that have encouraged me to strive to become a better version of myself.

If not this, what would you be doing?

Working as an art therapist with children who have survived trauma, and writing and illustrating children’s books.

What do you see yourself doing in 10 years?

Offering my services as a freelance designer as I go on a world tour while working on those children’s books I’ve always wanted to illustrate