To deliver compelling content, marketers and advertisers need to understand how their consumer thinks and act the way they do. Human behavior and psychology can help them target the right emotions. Consumers who are ‘fully connected’ emotionally are 52% more valuable to brands than customers who are ‘highly satisfied,’ explains Harvard Business Review.

Kate Nightingale, Head Consumer Psychologist, and Founder at Humanizing Brands explain how brands and advertisers can create a human experience with their content which can spark a strong connection with the brand’s message.