The next tech wave is coming at us, and fast. NFT was the word of the year in 2021 for the Collins Dictionary. The ups and downs of cryptocurrencies have made the headlines repeatedly. Blockchain is taking the world by storm. So, with Web3 on the way, what is it that brands and agencies need to catch up in order not to be left behind? In a keynote address, Luis Crespo, Co-founder of Geodata, and Ihab El Yaman, CEO and Co-founder of MEmob+ take to the stage to answer this question.