Businesses across the globe have been putting personalization strategies at the center of their strategies. We are now at the point where competitive advantage will be based on the ability to capture, analyze, and utilize personalized customer data at scale and on how a company uses AI to understand, shape, customize, and optimize the customer journey. This panel discussion delves deep into understanding what are the limits to personalization, how can technology be human-first, and how can brands and agencies harness it to authentically connect with audiences?