On May 18, 2021, the MENA Effie Thought Leadership Program – Mediaquest's first in-person event since Covid-19 – kickstarted conversations around marketing effectiveness in a post-pandemic world.

The planned phasing out of third-party cookies by Google, along with Apple’s successive steps towards the end of the Identifer for Advertisers, are bound to have a profound impact on marketing. In this session, Ihab El Yaman, Co-founder and CEO at MEmob+ and Sara Naja, Associate Director at MEmob+  explain what measures advertisers can take to maintain the highest levels of effectiveness when advertising online.