The 3rd edition of the MENA Effie Thought Leadership Program took place last month in two cities, most remarkable of change and growth – Dubai and Riyadh. This year, the program attracted over 150 professionals across the marketing, advertising, and tech industries to "Leverage the Full Potential of Immersive Marketing"

Communicate spoke to some of the experts at the event around the theme. Tune into what they had to say: