Facebook’s four-part video series on consumer trends and habits in Saudi Arabia closes with critical insights into the entrepreneur's edge – the ways in which people in the Kingdom are answering the challenges of daily life with creativity and entrepreneurism.

Indeed, many communities in KSA are actively supporting their local businesses, with new digital tools now leveling the playing field and enabling more people to unlock the economic opportunities around them. Not only are a whopping 88% of people in Saudi Arabia actively supporting local entrepreneurs, but 31% of these ‘entrepreneur activists’ are entrepreneurs themselves and 84% feel confident that entrepreneurism will continue to grow in the coming year.

To learn more, watch the video:

Watch part 1 of the Facebook KSA Research 2021 video series about the convenience gap here, part 2 about the participating paradigm here, and part 3 about the digital gathering here.

This series is based on in-depth, extensive research conducted by Facebook IQ and Ipsos in 14 markets under the title “Emerging Trends: The Forces Shaping the Future Today.” To understand the conditions that enable people to build for the future today, read the full study here.