After 14 successful editions of the MENA Effie Awards – the regional program renowned for celebrating effectiveness and outstanding marketing campaigns, it’s time to expand the reach to honor KSA’s local talent with this initiative.

Commenting on the launch of the local program, Sahar Rafique, Managing Director at NordStellaTop of Form said, "We are thrilled to announce the launch of Effie Saudi Arabia, an integral expansion of Effies into Saudi Arabia. This initiative underscores our commitment to fostering local talent within the Kingdom, catalyzing growth in our vibrant economy. As we delve into marketing effectiveness, we recognize its pivotal role in propelling industries forward. By aligning with Saudi's Vision 2030, our aim is clear: to elevate the marketing landscape, and empower creators and marketers while shaping a brighter future for our nation."

This localized program invites agencies and brands from Saudi Arabia to showcase their most impactful campaigns. From the heart of the Kingdom, Effie Saudi Arabia is searching for marketing masterpieces that redefine effectiveness and set new standards in the industry.

Effies are the only awards that celebrate marketing effectiveness by looking at all facets of a marketing campaign from the objective to the execution to the impact. The local program will spotlight ideas that work and encourage thoughtful dialogue about the drivers of marketing effectiveness.

As per Effie's global standard, the aim remains to lead, inspire, and champion the practice and practitioners of marketing effectiveness.

The Effie Awards are known by advertisers and agencies globally as the preeminent award in the industry, and recognize any and all forms of marketing that contribute to a brand’s success. For over 50 years, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 50 programs across 125 markets, including the Global Effie’s, regional programs in Asia-Pacific, Europe, the Middle East / North Africa and Latin America, and national Effie programs, recognizing the most effective brands, marketers, and agencies globally, regionally, and locally through the coveted effectiveness rankings, the Effie Index. The ambition is to equip marketers everywhere with the tools, knowledge, and inspiration they need to succeed.

The awards continue to stand by the side of all brands. From the famous and established, to startups trying to make their mark. Across categories and of all shapes and sizes with the intent to elevate the industry and make the case for effective marketing across the business community. We demonstrate the power of marketing to drive tangible growth.

Join the league of marketing innovators, challenge the norms, and submit your entries to see if your campaigns truly resonate with marketing effectiveness.  Be part of an awards program that goes beyond recognition—it's about celebrating the strategy, creativity, and impact of your campaigns that shape the marketing landscape in Saudi Arabia.
 

Key Dates:

• Awards Gala Ceremony: 5th June 2024, Riyadh
• Entry Portal Opens on 1st March 2024
   

Stay tuned for submission details! Follow @effiesaudiarabia and @menaeffieawards on Instagram and Linkedin for upcoming updates.

For enquiries and partnerships, email [email protected]