Today, influencers have a profound impact on consumers, introducing them to new brands, concepts, and products. So, how does transparency enable consumers on social media?

Deepa Vaidyanathan (ABG, Senior Communications Director at P&G), Karl Mapstone (Co-Founder & Head of Vamp Middle East) and Asma El Fardy (psychologist & influencer) discuss the benefits and opportunities of adopting transparent influencer marketing.

Under its LEAD initiative, the Advertising Business Group (ABG) released a new charter and best practices guide on influencer marketing transparency in the United Arab Emirates.

Read more information here.