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The marketing and advertising world is transforming fast and agencies have realized that they need to adapt in order to fully embrace this new landscape. However, navigating properly such a strategic shift can hardly happen in silos; identifying the right partners and establishing efficient collaborative systems and processes will be key to success.
By making, since July, its Facebook Marketing Partners for Agencies (FMPA) program available to agencies from the MENA region, Facebook aims to help them, and by extension their clients, to benefit from all the opportunities that the platform has to offer throughout this journey.
“In an effort to extend additional support to our strategic agency partners in the MENA region, we recently launched Facebook Marketing Partners for Agencies, which provides advanced support, tools, and agency-specific resources to help accelerate client success across Facebook platforms,” explains Yasser Noueiry, Head of Media Agencies at Facebook MENA.
