“The Sound of Beirut” gathered over 30 Arab and international artists, bringing together their fans from all over the world for the cause of Beirut. They took turns singing and sending heartwarming messages to the Lebanese and global community for two hours straight, urging users to hit that donate button and help the people of Beirut after the August 4 explosion.
In a statement, a Procter & Gamble spokesperson said: “We have been looking at the most impactful ways to support the community on the ground, and have committed to supporting through Anghami’s initiative “The Sound of Beirut” and our other initiatives with a $1 million cash and in-kind contribution. Our hope is that with collective contributions of organizations like ours, the people of Beirut will be able to rebuild and rehabilitate Lebanon.”