The survey analyzed the sentiments and behaviors of over 4,000 Arab consumers across key MENA markets [KSA, UAE and Egypt] to offer insights that can support our clients formulate the right strategy and create content that will appeal to their audience during this significant time of year.

The research report seeks to identify how consumer sentiment and trends have transformed, and is aimed at enabling brands and agencies to rethink the way they approach their communications, to not only reach their audiences but also to entertain and inspire them.

You can read the full report here.