In the newly created role, Dewhurst will be responsible for the brand profile, reputation management and marketing of MCN and its portfolio of agencies including McCann Worldgroup, IPG Mediabrands, FP7McCann, MullenLowe, UM, Magna, Initiative, KINESSO, MRM, McCann Health, Momentum, Craft, Weber Shandwick, Commonwealth//McCann, Jack Morton, Octagon and Current Global.

Lizzie joins MCN from Publicis Groupe where she was responsible for overseeing international corporate communications, media relations, executive profiles for agencies and clients, and crisis and reputation management. While building an aligned and consistent brand cross-market for Publicis Groupe, Lizzie was integral to key achievements, including Ad Age’s Holding Company of the Year (2022), Adweek’s International Agency of the Year (2021), the launch of Working with Cancer, which was awarded a Health Grand Prix Lion (2023) and most recently, the launch of the Groupe’s AI strategy. Her leadership in PR for both agency and clients has generated high-profile coverage and helped secure major Cannes award wins for clients including Heineken and Powerade.

Having lived and worked in the US, Europe, and the Middle East, Lizzie draws on international experience, from previous roles where she led communications globally for Publicis Worldwide, Leo Burnett, and Saatchi + Saatchi, and worked within the global communications teams at TBWA\Worldwide and AKQA. Lizzie regularly judges PR Categories for industry award shows and has been featured as a university guest lecturer.

Ghassan Harfouche, Group CEO IPG/MCN MENAT, and President McCann Worldgroup APAC commented, “As a leading marketing and advertising network in the region, MCN partners with clients to build enduring brands. Our rich and diverse heritage, combined with future-facing agencies and disciplines, ensures we deliver truly integrated and sustained brand value and growth for clients. I’m happy to welcome Lizzie, who brings broad multinational communications experience across agencies, holding companies, and brands, and know that she will ensure added value for our agencies and clients.”

Lizzie Dewhurst, Chief Communications Officer at MCN, added, “MCN’s prominent positioning and its strong workplace culture, combined with the significant growth trajectory and diversification of the region gave it an obvious appeal to me. I am excited to be joining a dynamic business in a fast-growing economy and look forward to bringing the company’s story to life, building profile, impact, and growth for the business and its clients.”