Grey announced its appointment as the creative agency for the luxury B2C brand Ahmed Seddiqi & Sons and that of the corporate entity Seddiqi Holdings.

Grey will spearhead the creative and communications campaigns for Ahmed Seddiqi & Sons, delivering creative excellence in highlighting the luxury and refinement aspects of the brand’s online, offline, CRM, and event communications. Additionally, under this remit, Grey will be Seddiqi Holdings’ partner in delivering excellence in corporate communications across internal and external channels.

Philippe Berthelot, Managing Director, Grey Dubai, said, “We are thrilled to partner with a brand carrying the breadth and heritage that Seddiqi Holdings envelops. The luxury legacy of Ahmed Seddiqi & Sons marries effectively with Grey’s creative legacy. Together, we seek to create famously effective campaigns crystalizing the luxury Ahmed Seddiqi & Sons encompasses that carry forward through time.”