Publicis Groupe Middle East announced the appointment of Ahmed Younis, more commonly known as Fizo in the industry, as its new Chief Creative Officer for Publicis Communications KSA, overseeing Leo Burnett and Saatchi & Saatchi.

Younis has an impressive 25-year journey in creative leadership, digital strategy, and social media marketing. His campaigns have left a significant impact on the advertising landscape in the region. Prior to joining Publicis Groupe ME, he served as the Head of Creative Strategy at Meta MENA, where he played a key role in developing strategies and campaigns that advanced digital marketing in the region. With direct experience leading global cross-functional teams, Fizo contributed significantly to generating millions of dollars in revenue for major moments like Ramadan and the World Cup.

Commenting on the appointment Bassel Kakish, CEO of Publicis Groupe ME&T said, “Fizo, is one of the most celebrated creative leaders in this region and he has been instrumental in showcasing regional creative excellence globally. With Saudi Arabia fast emerging as a thriving creative hub, Ahmed taking the creative helm ensures we not only stay ahead of the curve but help define the creative narrative of the Kingdom. Under his leadership, we are well-positioned to deliver transformative work for our clients”.

Before Meta, Younis was with FP7 McCann Cairo for almost a decade where he worked on high-profile clients Coca-Cola, Orange, Nestlé, McDonald's, and the UN World Food Programme. He comes highly decorated winning awards from key shows like Cannes Lions, D&AD, MENA Effies, Andy’s, and LIA.

“It’s exciting to join a team I’ve admired for so long. The Groupe’s work has always inspired me, and this feels like a homecoming as everyone is so welcoming. I’m looking forward to utilizing my creative leadership and experience to build stronger connections and drive success with our partners”, said Ahmed Younis, Chief Creative Officer, Publicis Communications KSA.