OMD MENA, the media agency network of Omnicom Media Group, has announced the appointment of Ziad Sukkarieh as Managing Director for Saudi Arabia. His mission at OMD will be to cultivate talent, foster team success, enhance client capabilities, and outpace the market in terms of growth.

Sukkarieh brings with him over 18 years of industry experience gained in the region, mostly in KSA. Most recently, he was the General Manager of UM KSA. Over the years, Sukkarieh has navigated the rapid evolution of the local media market and led the team handling the country’s largest advertiser. He owes his success to his deep understanding of the country’s marketing landscape and the needs of its advertisers.

“Working with Saudi Arabia’s growth momentum and its ambitious vision, Ziad’s experience and proven track record to date bodes well for our next chapter in the Kingdom,” commented Saleh Ghazal, CEO of OMD MENA. “Ziad is ideally placed to help us accelerate our growth, with his grasp of the dynamics and mechanics of the unique Saudi market. I am delighted to have a seasoned and respected leader joining the executive team and confident that we will create an exciting future for our talent, clients, and partners.”

“I’ve always had the greatest deal of respect for OMD, and I now realize it is because we share the same vision and values. Joining OMD feels like a homecoming of sorts, a natural step in my professional journey,” Sukkarieh explained. “I am very excited about what’s coming next, and I look forward to meeting, exceeding even, the ambitions of our business partners.”