Marketing and communications agency, The Brill Collective has signed Tryph Greenwood as Director of Client Services.

Founded in May 2023 by PR and Communications agency and former Head of PR at M&C Saatchi UAE, Amy Brill, the business taps into the expertise and skillset of individual consultants who want to deliver results, without being tied into a traditional agency work routine and contract.

For clients of The Brill Collective, this signifies access to some of the industry's best and brightest minds, paired with them by The Brill Collective’s core team. Meanwhile, consultants can set their own working hours, workflow, and location, while working with clients and colleagues who resonate with their industry or skillset expertise.

With more than 17 years of communications experience under her belt, including nine years in the UAE, Tryph will be working with consultants and a growing client portfolio to ensure results, a healthy new business pipeline, and explore ways in which The Brill Collective can continue to challenge the traditional agency red tape.

“Since our inception, we've experienced substantial growth and now boast over 150 consultants in various fields—from planners to publicists, content creators to copywriters, and everything in between—all meticulously vetted to combine best-in-class knowledge, reach, and influence. Our client roster also continues to expand, and the feedback on our model and approach has been incredibly positive. We’re moving with the flourishing freelance market of the UAE and, with Tryph onboard, we’ll be enhancing our growth trajectory whilst ensuring we remain true to our initial vision. I cannot wait for what 2024 holds,” said Amy Brill, Founder of The Brill Collective.

“I am hugely excited to join The Brill Collective as the company ethos and mission, along with the client and consultant portfolio, are all things I feel a real affinity for. What Amy and the team have conceptualized and built so far is not only a testament to their expertise and passion but also a clear indication that there is a growing appetite for a shake-up within the marketing and communications industry in the way we attract and retain talent to deliver exceptional client results. The world has changed and, in a day and age where we are hyper-connected, there should be balance and trust; we should have the freedom to choose the right working environment, rather than adhering to a more traditional working day, to maximize our output to the benefit of our clients.