Media.Monks, the digital operating brand of S4 Capital, has appointed Mohammed AlThaher as VP Growth for the Middle East and Africa (MEA). AlThaher’s appointment signifies the growth of the company in the region over the past few years and to come.

Across AlThaher’s career of 17 years in the region, he has worked with leading brands in the public and government sectors and beyond. Within his new position, Mohammed will continue to lead the company’s growth in the region, curating and expanding the company’s client portfolio and unlocking new strategic partnerships.

Mohammed AlThaher said, “I’m incredibly excited to embrace this new opportunity at my second home. The MEA region has a lot to offer, and there are massive opportunities within the digital transformation space to be unlocked. We see eagerness for a fresh approach to marketing transformation and innovation, and I look forward to working with them to make that happen.”

Maria Nordstrom, Chief Growth Officer EMEA at Media.Monks, added, “Mohammed’s deep knowledge of the Middle East and Africa regions, as well as his expertise in the digital transformation and innovation space, is unmatched. The MEA region is growing and thriving, and we are working on a lot of new opportunities. The need for innovation is high with our clients and brands here. I look forward to Mohammed’s drive to achieve success.”