Media.Monks, the digital operating brand of S4 Capital, has appointed Omar Abou Ezzeddine as its new Regional Managing Director, Middle East and Africa (MEA). Omar will be taking over from Managing Director Nelly Saad, who has led the company’s expansion in the region since 2018.

Omar has built an impressive career, having garnered an extensive background in leading agencies and teams offering Customer Experience (CX), Service Design, Marketing Transformation, and Technology implementation of enterprise-level platforms in the banking, public sector, and FMCG industries. His previous experience includes government contracting, security applications, artificial intelligence, online platform development, and digital strategy formulation and execution, across the United States and in the Middle Eastern region, at companies such as Mirum, Digitas, Northrop Grunman, and Duos Technologies.

Omar Abou Ezzeddine said, “Joining the rocket ship that is Media.Monks in the MEA region is an amazing growth opportunity. I look forward to putting my knowledge and experience to good use and collaborating with our teams in the region as well as beyond to grow and expand our client relationships, our work, and our operations.”

Victor Knaap, co-founder and CEO EMEA at Media.Monks, stated, “We’ve seen amazing growth of our operations and work in the Middle East over the past few years. I’m thankful for all that Nelly has achieved, and we’re excited to continue along this track with Omar. The region is full of opportunities regarding innovation, technology, content, data, and digital media. Omar’s experience in innovative technology, and abilities in strategic development in digital channels is a great foundation to continue to build an exciting future.”