The 14th edition of the MENA Effie Awards attracted over 800 entries from international and regional brands and agencies. The jury presented 150 professionals from MENA’s marketing and advertising sector, who went through two strenuous rounds of examining all entries.

241 entries have been shortlisted for the final round of judging that is scheduled to take place on the 1st and 2nd of November. The grand jury will review the shortlisted work to compile the winners for this year.

Scheduled to take place on the 22nd of November, 2023, at the exquisite Armani Hotel, Burj Khalifa in Dubai, UAE, this year’s winners, like every year, will be announced at an Oscars-themed gala ceremony.

Commenting on the shortlist reveal, Sahar Rafique, Managing Director of the hosting company, NordStella, said, "This year, we have witnessed a notable 25% increase in the volume of entries. We take immense pride in observing the participation of new brands and agencies dedicated to crafting outstanding case studies. I extend my heartfelt gratitude to all our esteemed jury members for their diligent commitment as jurors, not only for their time but also for ensuring equitable and impartial judging processes. A resounding congratulations to all those who have successfully made it to the shortlist."

Automotive – Vehicles & Aftermarket

Cadillac My Way – Cadillac

Freedom – Dosy

Hatoola ACDelco – ACDelco

Moonbow Blue – Infiniti

 

Banking, Finance, and Insurance

A Ramadan in Space – Emirates NBD

Al Aziya – Emirates NBD

Don't Say Money, Say ValU – ValU

Eidiya 18+ – stc pay

Launching an Unmissable World Cup Prize – stc Pay

RAKBANK's 'Everyday Banking, Easy!' – A Digital Transformation Success Story – RAKBANK

The Joy of Cashless – McDonald's x Mastercard

The Oldest & the Freshest Bank – Alrajhi Bank

The Out-of-this-world Football Match – Mastercard

Wander No More! – SAB

 

Beauty, Cosmetics, Fragrances & Fashion

Squad Goals! – Sunsilk

Voices Redefining Beauty – Sephora

 

Beverages Alcohol & Non-Alcohol

Black & White Lebanon – Barista

Ditch the Glitch – Lipton

Green Means Go: How Lipton Got Moving – Lipton Green Tea

Sweet Talk – Nescafe 2in1

The Coffee Initiative – ARAMCO

The Cookies & Cream Guy – Nescafe

The Pepsi World Cup Nutmeg – Pepsi

Want Coffee? Simple. – McCafé

 

Brand Integration & Entertainment Partnerships

10 Questions Before Your Coffee Gets Cold – Nescafe

Danette’s Starring Role in ‘Le Meilleur Pâtissier’ – Danette

Durex Records: Empowering Saudi Youth to Harness Their Self-Expression – Durex

How Drive to Survive Upended Our Marketing Strategy – Al Futtaim – Toyota

Live it Up Like Momoa – Yas Island

Revolutionizing the Gaming Experience For Students – stc play

Sound of Saudi – Sound of Saudi

The Lay's Heist – Lay's

 

Branded Content & Entertainment

A Tribute to Constants – Vodafone Egypt

Birthmark Stories – HungerStation

Dirty Laundry – ABAAD

From a Forbidden Place to the Postcard of Saudi Arabia – The Royal Commission for AlUla

Hatoola ACDelco – ACDelco

Powering Girl Gamers – Nivea

Raise Your Arches – McDonald's

The Many Different Tamer Hosnys – Orange

Voices Redefining Beauty – Sephora

Wander No More! – SAB

Yas Yas Baby – Yas Island

 

Business-to-Business – Products & Services

APS A Capella: An Amazon Payment Services Musical – Amazon Payment Services

Castrol Cares – Castrol

Make Brilliance – Dubai Industrial City

Oxagon: The Home of Advanced & Clean Industries – Oxagon

Small is BIG – Banque du Caire

Taking Your Business Beyond – Etisalat by e&

 

Crisis Response / Critical Pivot

Oreo & Friends – Oreo

Tires to Roads – ARAMCO

 

Data Driven

DHL Message Delivery – DHL

Don't Just Flyover, Stopover! – Visit Saudi

ETA – Egyptian Tourism Authority

Family of Generosity – Galaxy

One Nation. One Voice. – SAB

The Non-sponsored Sponsorship of Ramadan – Almarai

The Period Sleep Gap – Nana

The Subconscious Order – HungerStation

 

David vs Goliath

Black & White Lebanon – Barista

Melting Memories – Subway Arabia

Quick.Easy.Done. – Vodafone Oman

The Hidden Room Collection – HomeBox

The Tuna Language – Sidi Ali

The Underwater Playlist – Sound On

 

E-Commerce

Self Check-out – K-Lynn

Talabat, Say Less! – Talabat

The Kraft World Cup Burger Joint – Kraft

 

Electronics

Expect the Unexpected – stc

The Underwater Playlist – Sound On

 

Entertainment & Sports

Building Bridges – LEGO

The Bet Only a Moroccan Brand Can Take – Cote & Sport

 

Experiential Marketing: Live, AR/VR/Digital, Live+ AR/VR/Digital

ArzePay – Greenpeace

Capes, Not Coats: The Superpower Behind Healthy Habits. – Dettol

Drones Versus Desertification – ARAMCO

Faces of Fraud – HSBC

How Drive to Survive Upended Our Marketing Strategy – Al Futtaim – Toyota

McSwings – McDonald's

The Healing Canvas – OnStar

 

Experiential Shopper Marketing

I See Coke – The Coca-Cola Company

Nameless Car – Geely

The Drive Thru School – McDonald's

The Kraft World Cup Burger Joint – Kraft

Think You Don't Have Time to Read? – Kinokuniya

 

Families & Children

A New Twist with Mozzarella Every Day! – Puck

A Ramadan in Space – Emirates NBD

ColourCheck – Babyshop

For the Modern Arab Family – Infiniti

Live the Child within – McDonald's

The Best Day Ever – Yas Island

The Homecoming – Home Centre

The True Value of Value Retailing – Babyshop

 

Food

Always in Power – with Maggi – Maggi MENA

Mixes Make Cooking Easy – Maggi

The Birth of Speech – Cerelac

The Chicken McNuggets Friend – McDonald's

The Crunch Factor: Al Arabi's Recipe for Market Success – Al Arabi

The Tuna Language – Sidi Ali

 

Government & Public Service

Race for Life – BEEAH

Shop with Purpose, Empower Productive Families. – Social Development Bank

 

Healthcare Services & Healthcare OTC

ColourCheck – Babyshop

Signs – Emirates NBD

The Giving Room – IKEA x MSF

 

Household Supplies & Services

Gigantic Stain – GIG – Emlaq

 

Influencer Marketing

A Tribute to Constants – Vodafone Egypt

Al Aziya – Emirates NBD

Clash of Greens – Lipton

Dirty Laundry – ABAAD

Let's Meet Again on Yas Island – Yas Island

Meet DJ Khaled – the Sports Influencer – Sun & Sand Sports

Talabat, Say Less! – Talabat

The Cookies & Cream Guy – Nescafe

The Many Different Tamer Hosnys – Orange

The Pepsi World Cup Nutmeg – Pepsi

The Unauthorized Visit – Saudi Tourism Authority

Voices Redefining Beauty – Sephora

Wanna Go to McDonald's? – McDonald's

Where's Messi Meets Messi – Saudi Tourism Authority

 

Internet & Telecom

A Tribute to Constants – Vodafone Egypt

Bab Rizk: A Gateway to Opportunities – Orange

Cheer for Other Countries – Orange

Smart Living – Etisalat by e&

The Many Different Tamer Hosnys – Orange

 

Marketing Disruptors

ColourCheck – Babyshop

Drones versus Desertification – ARAMCO

Freedom – Dosy

Powering Girl Gamers – Nivea

Raise Your Arches – McDonald's

Self Check-out – K-Lynn

That Affordable – Al Jazirah Ford

The Lay's Heist – Lay's

The Not Hot Periodwear – P&G Always

The Out-of-this-world Football Match – Mastercard

 

Media Idea

McSwings – McDonald's

Revolutionising the Gaming Experience for Students – stc play

Self Check-out – K-Lynn

The Lay's Heist – Lay's

What is NEOM? – NEOM

 

Media Innovation: Existing Channel, Emerging & New Channels

ArzePay – Greenpeace

Building Bridges – LEGO

Durex Records: Empowering Saudi Youth to Harness Their Self-Expression – DUREX

Self Check-out – K-Lynn

Sound of Saudi – Sound of Saudi

The Healing Canvas – OnStar

 

New Products or Service Introduction

Melts are Not for Sharing – Pizza Hut

Rice – Hard to Believe? –  McDonald's

Tank.. Clean Water Made Easy – Tank

The Hidden Room Collection – HomeBox

 

Omni-Channel Shopper Solution

Beauty Deserves to be Printed – Canon

Hosting in a Digital World – Ferrero Rocher

Mixes Make Cooking Easy – Maggi

The Kraft World Cup Burger Joint – Kraft

Think You Don't Have Time to Read? – Kinokuniya

 

Performance Marketing

ETA – Egyptian Tourism Authority

From Leaf to Luxury – Twinings

The Best Day Ever – Yas Island

What is NEOM? – NEOM

 

Personal Care

As Soon as You Open Your Mouth – Close Up

Getting Young Egyptians to ‘Care’ About Oral Care – Closeup

Habba Habba Al Habba (Say No to Pimple Worries) – Purifying Neem Face Wash

Powering Girl Gamers – Nivea

The Not Hot Periodwear – P&G Always

The Period Sleep Gap – Nana

 

Positive Change: Social Good – Diversity, Equity & Inclusion

Freedom – Dosy

Little Big Hearts – Magdi Yacoub Heart Foundation

The Hidden Room Collection – HomeBox

Unseen Tears – Home Centre

 

Positive Change: Environmental – Brands

Drones Versus Desertification – ARAMCO

 

Positive Change: Environmental – Non- Profit

ArzePay – Greenpeace

Race for Life – BEEAH

 

Positive Change: Social Good – Brands

An Unexpected Graduation Ceremony – Visa

Bab Rizk: A Gateway to Opportunities – Orange

Castrol Cares – Castrol

ColourCheck – Babyshop

Heart Jingle – Afia Egypt

Oreo & Friends – Oreo

The Giving Room – IKEA x MSF

The Homecoming – Home Centre

Welcome to Womanhood – Dove

 

Positive Change: Social Good – Non-Profit

A Weapon Against the Capital Control Law – Transparency International – Lebanon

Dear Ai, Learn More – KAUST (King Abdullah University of Science and Technology)

Dirty Laundry – ABAAD

 

Retail

Game On: How SSS Turned Sports into Play – Sun and Sand Sports

Making Music: the (Original) Recipe for Success – KFC

Mcspicy, It's Kind of Spicy – McDonald's

McSwings – McDonald's

Raise Your Arches – McDonald's

The Drive Thru School – McDonald's

The Homecoming – Home Centre

 

Seasonal Marketing – Products

A Durex Valentine – Durex Egypt

Adventure is calling – Jeep

Cheer for Other Countries – Orange

Fashi(L)on Show – Sayyar

Live the child within – McDonald's

Lunar Treats – Oreo

Make Ramadan Awesome for Your Car – ACDelco

Mama Sara & Sara – Almarai

The Night-Shifters – Cadbury Dairy Milk

The Non-sponsored Sponsorship of Ramadan – Almarai

The Not Hot Periodwear – P&G Always

The Pepsi World Cup Nutmeg – Pepsi

The Tuna Language – Sidi Ali

 

Seasonal Marketing – Services

A Tribute to Constants – Vodafone Egypt

Change the Story – Omantel

Ditch The Glitch – Lipton

Eidiya 18+ – stc pay

The Homecoming – Home Centre

Yas Yas Baby – Yas Island

 

Small Budgets – Non-Profit

ArzePay – Greenpeace

Dirty Laundry – ABAAD

 

Small Budgets: Products

Make Ramadan Awesome for Your Car – ACDelco

The Underwater Playlist – Sound On

 

Small Budgets: Services

Freedom – Dosy

 

Snacks & Desserts

Hosting in a Digital World – Ferrero Rocher

Lunar Treats – Oreo

Oreo & Friends – Oreo

The Lay's Heist – Lay's

The Night-Shifters – Cadbury Dairy Milk

 

Social Media

Birthmark Stories – HungerStation

Making Music: the (Original) Recipe for Success – KFC

Melts are Not for Sharing – Pizza Hut

Shop with Purpose, Empower Productive Families. – Social Development Bank

Sound of Saudi – Sound of Saudi

The Chicken McNuggets Friend – McDonald's

 

Sustained Success – Products & Services

Chipsy Joy – PepsiCo Egypt (Chipsy)

The Journey to Making Sexual Violence a Serious Crime – ABAAD

 

Travel, Tourism and Transportation

From a Forbidden Place to the Postcard of Saudi Arabia – The Royal Commission for AlUla

Let's Meet Again on Yas Island – Yas Island

Personalised Impressionism – Louvre Abu Dhabi

The Incredible Host – Jordan Tourism Board

The Unauthorized Visit – Saudi Tourism Authority

 

Youth Marketing – Products & Services

Bringing Manga to Saudi Arabia – Manga Youth

Change the Story – Omantel

Durex Records: Empowering Saudi Youth to Harness Their Self-expression – DUREX

Melts are Not for Sharing – Pizza Hut

Powering Girl Gamers – Nivea

Put Your Money to Work – Thndr

The Drive Thru School – McDonald's

The Not Hot Periodwear – P&G Always

The Pepsi World Cup Nutmeg – Pepsi

The Sound of Saudi – Pepsi

 

Reserve your table for the gala: https://book.menaeffie.com/. Early bird discount available till 28th October.