Yandex Ads, the digital advertising vertical of the Russian search engine and web portal – Yandex, has appointed Mohamed Mahmoud as the Head of Client Partnership & Data across the Middle East and Africa. The appointment reinforces the technology company's mission to expand in various global markets.

Mahmoud's previous experience ranges from Microsoft, Huawei, and Publicis to Dentsu, and ConnectAds. In another role as the Head of Client Partnerships and Data at Petal Ads across the MEA region, he established the organization's go-to-market strategy and built the partnership team and the brand's equity through innovative events, educational programs, workshops, and cross-collaboration. Additionally, as the Data Management Lead at Choueiri Group, he contributed to enhanced data product collection and classification for media teams across industries.

Evgenii Pavlov, General Manager at Yandex Ads MEA said, “We are thrilled to welcome Mohamed to the Yandex Ads team. His extensive international experience and proven track record in the MEA region make him a valuable addition as we continue expanding globally. Mohamed's leadership and strategic vision align perfectly with our commitment to delivering cutting-edge advertising solutions. We look forward to leveraging his expertise to strengthen our client partnerships and data initiatives, driving innovation in the ever-evolving digital advertising landscape.“

Reflecting on his appointment and expressing his enthusiasm, Mahmoud said, "I am honored to join Yandex Ads, a company renowned for setting global standards in digital advertising excellence. I am excited to apply my expertise in data-driven strategies to fuel innovation as we embark on our international expansion journey."