TBWARaad has announced the immediate promotion of Romy Abdelnour to the position of Head of Communications. In her new role, Abdelnour will lead the agency's Public Relations and Corporate Communications strategy, reporting directly to Group CEO Reda Raad. She will be responsible for promoting the company's vision for Disruption in the region.

Previously, Romy served as Corporate Communications Director, overseeing the agency's internal and external communications, media relations, partnerships, corporate events, and presence at regional and global creative award shows such as the Cannes Lions Festival of Creativity, the Loeries, New York Festivals, Dubai Lynx, and MENA Effie awards, among others. She has helped enhance TBWARaad's reputation in the region, contributing to agency, leadership, and talent recognition: The agency has been recognized for its innovation, earning the title of The Middle East's Most Innovative Company in Advertising by Fast Company Middle East, and CEO Reda Raad designated Advertising Person of the Year by Arab Ad in 2022.

Reda Raad, Group CEO of TBWARaad, said in a statement, “Romy is a multitalented and passionate leader who has strongly contributed to our workplace culture throughout the years and played a key role in enhancing the agency’s reputation, securing the right exposure to our people and creative product, and telling our story to the world. Romy has done remarkable work on the comms front during the pandemic by reinforcing our internal communication and launching key initiatives that contributed to a smooth navigation and solid recovery. All of these have showcased her problem-solving skills and speedy adaptability. I believe she is more than ready to take on bigger responsibilities within the agency.”

Speaking of her promotion, Abdelnour said, “TBWA is a collective that never ceases to reinvent itself and innovate its operating model, philosophy, and products. Every year brings an exciting set of challenges, new products, projects, offerings, ideas, campaigns, and most importantly, new stories to tell, to reflect an ever-changing landscape. All of these are nurtured by the incredible TBWA culture – a culture one cannot but get addicted to. It has been a great journey for me so far on every level, and I look forward to this next chapter of my career. I’d like to thank our CEO Reda Raad for his trust, support, and mentorship throughout the years.”

Abdelnour has over 15 years of experience in the creative industry, having started her career as a graphic designer before shifting to communications. She holds a BA in Graphic Design from the Lebanese American University and a Master's degree in Marketing and Communication from ESA/ESCP Europe.

She was also recognized in Communicate's list of Women to Watch for 2022, which celebrates women in the Middle East who are driving change in the industry.