Alaa Abdulrazek joined SocialEyez 12 years ago as an Account Manager and swiftly rose through the accomplishments, attaining the position of Director of Strategic Consultancy in Digital Marketing and Business Development.

With over a decade of experience in researching, understanding, and implementing the most effective socially connected platform opportunities, Alaa has consistently delivered measurable business impact and driven client acquisition through various social media and digital channels. Her keen insights and innovative strategies have been instrumental in shaping SocialEyez's success in the dynamic digital landscape.

As Head of Operations, Alaa will be focusing on ensuring effective communication between different departments and introducing new processes that seamlessly connect all the departments of SocialEyez. In addition, the new role emphasizes tracking and measuring the performances of team members through qualitative and quantitative analysis using innovative technology. Moreover, the role underscores the agency’s profitability through effective utilization of resources and liaising with the finance department which is further supported by factual data and insights.

Commenting on Alaa’s promotion, Tarek Esper, Managing Director at SocialEyez, said, “At the heart of SocialEyez is its people. Appointing Alaa as Head of Operations speaks volumes about her dedication and willingness to grow in the agency and take it to newer heights. Moreover, the introduction of the new role will ensure that all the processes and internal communications between departments function in an effective manner. With that being said, I can’t wait to see Alaa grow and prosper in her new role”.