After an overwhelming response and a demand for more, Dubai Media City is bringing back its Creative Brunch from last year, also well-known as the DMConnect series. In today's fast-paced digital landscape, having efficient tools to prompt creativity and streamline workflows is essential. Generative A.I. has enabled professionals across various fields, from art and design to copywriting and strategy, to streamline and enhance their workflow.

Scheduled to take place on 29th August 2023 at in5 Tech, located on King Salman Abdul Aziz Street in Dubai Media City, the workshop aims to enlighten audiences with technique and precision on writing prompts for generative AI to boost productivity and enhance quality. The guided workshop aims to introduce participants to different types of prompts and methodologies that can be used in Midjourney and ChatGPT to enhance collaboration between marketers and designers.

The workshop will be hosted by Mikhail Goldgaber, Founder & Chief Creative Officer at Greybeard Arts, and, Arina Nekrasova, a PR and Communications Consultant at a PR and social media firm. They both will explore the different types of prompts and master methods for effective prompting for day-to-day tasks including PR, social media and even creating landing pages using AI tools.

Google defines prompt engineering as the art of asking the right questions to get the best output from an LLM (Large Language Model). It enables direct interaction with the LLM using only plain language prompts.

Commenting on the Creative Brunch, Sahar Rafique, Managing Director of NordStella said, “Reviving the renowned Creative Brunch, Dubai Media City creates an exciting avenue for marketers, creatives, and innovators. This immersive event delves into the convergence of creativity and technology, particularly in prompt engineering for generative AI. In today's digital landscape, mastering these tools is pivotal for refining workflows and unlocking unparalleled creative potential.”