Tactical, the global creative and innovation agency, has hired Jose M. Sanchez as Head of Creative. Sanchez will spearhead the company’s mission to leverage creativity, technology, and data, enabling leading brands to shape culture across the globe with unmissable marketing campaigns.

With a proven track record of leading teams and clients, such as Uber, KLM, Sephora, and Deliveroo to success, Sanchez is tasked with leading Tactical’s global creative team, while ensuring the company is set up for quality, speed, and scale. This will include implementing technology and AI solutions to enhance Tactical’s creative processes and provide enhanced data-driven insights for clients.

Sanchez joins from Miro where he was Creative Lead for Production. During his tenure, he was responsible for creative development across a range of formats and channels, leading a team of creatives and producers. Prior to that, he was Global Head / Creative Director for Creative Studio at Smartly.io. In this role, he led the global team of creatives and received a number of awards including the Facebook Storyteller Award at Cannes Lions.

Jose M. Sanchez, Head of Creative at Tactical comments, “Success lies at the intersection of creativity, data, and technology. I strongly believe that informed creativity is the key to driving business growth and delivering measurable results for clients. Tactical’s commitment to creativity, operational excellence, and innovation positions the business for sustained growth and continuing success and I’m very excited to be part of that.”

Mike Khouri, CEO of Tactical adds: “We live in an age of mass consumption. It is a maze of swipe, tap, forget, and leading brands need to cut through the noise. At Tactical we believe in delivering memorable brand stories by connecting creativity with culture and delivering these experiences at the speed of social. Jose joining will further enable our creative teams to do just that, and with his track record of success, I couldn’t be more excited to have him join at a time when our global and regional footprint is expanding.”