GELLIFY, a B2B innovation platform, has launched an observatory that offers innovative solutions, fostering collaboration to explore advanced approaches that elevate the luxury customer experience.

Massimo Cannizzo, CEO and Co-founder of GELLIFY Middle East stated, "At GELLIFY, in a fast-changing luxury customer expectations, we are devoted to driving innovation and reshaping the customer experience by harnessing the potential of advanced technology. Drawing from our rich heritage in Milan, Italy the global epicenter of fashion and luxury, we are extending our deep-rooted expertise to Dubai, a burgeoning hub for luxury brands. This is more than just embracing the latest trends; it's about scripting a transformative narrative for luxury in the digital age. Dubai, with its growing reputation as a luxury hub, presents the ideal setting for this exciting venture."

The launch of the new initiative also marks GELLIFY’s latest report on the luxury market, “The Digital Revolution: Disrupting the Landscape of Luxury’s Future”, offering insights into the ever-evolving landscape of the luxury market. From the growing importance of sustainability and conscious consumption to the impact of social media on purchase decisions, the report identifies key trends changing consumer behaviors.

As the luxury market in the UAE propels towards phenomenal growth, projected to reach USD 5.12 billion by 2028, Dubai's magnetic allure for new tech makes it an ideal location for GELLIFY's initiative. By leveraging the capabilities of personalized eCommerce, augmented shopping, cognitive AI, and other innovative technologies, luxury brands can create experiences that deeply resonate with the discerning preferences of their evolved clientele.