Google awards this status to digital marketing partners that demonstrate market-leading expertise, problem-solving, and superior client engagement across all primary Google Marketing Platform (GMP) products. These include Display and Video 360 (DV360), Search Ads 360 (SA360), Campaign Manager 360 (CM360), and Google Analytics (GA4 and GA360).

To become a Google Partner, TRKKN had to demonstrate the highest possible levels of proficiency in terms of knowledge, processes, and delivering results for its clients. The certification process included stringent checks and evaluations, including the validation of its team members’ expertise. TRKKN MENA also submitted individual case studies for each of the GMP products to illustrate and confirm the depth of its expertise and breadth of its service offering, showcasing its technical ability in overcoming the business challenges its clients were facing. The positive review of these cases, which balanced innovation and performance optimally, led the consultancy to reach the interview stage. This sealed the success of its application and admission to the Partner Program.

“The Martech and Adtech landscape is constantly changing but we believe the Google Marketing Platform (GMP) simplifies this complexity by providing a single-stack approach to digital campaign creation, analysis, and optimization. The GMP integrates advertising and analytics solutions with cross-channel audience data and reporting features, enabling marketers to grasp a complete understanding of their consumers' behaviors and help clients drive both their digital maturity and efficiency forward. To have obtained this certification within five months of launching is a testament to the team’s exceptional strength and knowledge across the GMP suite of products. This also demonstrates our ability to use them effectively to solve our clients’ challenges,” said Vimal Badiani, managing director of TRKKN MENA. “This crucial status confirms we operate at the highest level and as such is a ground-breaking milestone for the entire team. It is also a hallmark to help potential clients identify the most suitable partner to guide them in the exciting yet daunting digital transformation journey towards an integrated, privacy-compliant tech stack for efficient marketing activities that effectively drive business growth.”

As one of the few local full-stack certified reseller consultancies in MENA, TRKKN is in a rather unique position to be able to operate independently or in close collaboration with its clients’ agency partners. “TRKKN is one of our leading Google Marketing Platform (GMP) and Google Cloud Platform (GCP) partners in EMEA, consistently supporting advertisers to maximize the Google technology stack. We are thrilled that TRKKN has launched in MENA and swiftly achieved GMP Sales Partner status. We look forward to extending our successful partnership to this region to support MENA advertisers in their digital transformation journey,” commented Walid Stephan, Head of Agencies – MENA at Google.