HuManagement partners with TikTok as the Creative Marketing Partner for the METAP region. The collaboration between TikTok and Humanagement dates back to 2020, and this move today comes into play with many successful regional campaigns implemented on the platform by the agency, such as Visit Saudi, Al Ula, Dubai Tourism, and many more.

Through this partnership, Humanagement's clients will be able to track brand and creator collaborations through the TikTok Creator Marketplace on TikTok. Brands can tap into TikTok’s first-party insights on audience demographics, growth trends, best-performing videos, and much more to identify the right creators for their advertising campaigns. Through the extended offerings of the agency such as talent management, production services, reporting, and expertise in analyzing trends, clients can leverage the platform to drive their ROI.

HuManagement represents international and regional celebrities in the region and has executed some of the most successful campaigns with names like Neymar, Georgina Rodriquez, Khaby, Majid AlMohandis, Yasmine Sabri, Maya Diab, Nancy Ajram, Elissa, Dalia Mubarak, Nour Al Ghandour, Saif Nabeel, and many others.

Since 2020, HuManagement has executed more than 200 TikTok campaigns for top enterprise clients, including Amazon, Netflix, Saudi Tourism, Neom, Egypt Tourism, L’Oreal, Adidas, BMW, Nestle, and Samsung. The agency has supported the growth of more than 1,500 creators over the last three years, helping them monetize and elevate their content through creative campaigns and production services.

In light of this announcement, Co-Founder of Humanagement, Mr. Hady Hajjar, said, “It is yet another remarkable milestone for our agency to be announced as a badged TikTok Creative Marketing Partner with a specialty in Creator Marketing in the METAP region, this comes as a result of the many successful campaigns we have teamed up with on the platform, and the epitome of our outstanding relationship with Tiktok”.

"Creators are the lifeblood of TikTok, and we're constantly thinking of new ways to make it easy for them to connect and collaborate with brands. We're thrilled to be integrating with an elite group of trusted partners to help brands discover and work with diverse creators who can share their message in an authentic way," added Adrian Man, Director of Ecosystem Partnerships across APAC & METAP for TikTok.

Humanagement credits this partnership to the long-standing trust with the platform’s creators and celebrities and the agency’s ability to bring imaginative ideas to life through excellent managerial and production services, in addition to a team of experienced and dedicated professionals working tirelessly behind the scenes with a ‘can do’ attitude, creating the best campaigns for clients.