Prior to the shortlist announcement due Tuesday, June 13th, and following the Dubai judging session hosted by McCann Health the UAE agency of the year is announced: Impact BBDO. The Gerety Awards brings together an all-female jury to select the best in advertising from a powerful perspective, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.

Khaled AlShehhi, Executive Director of Marketing and Communication at UAE Government Media Office will be presenting the winning statue. “Congratulations to Impact BBDO on being named the Gerety Awards 2023 UAE agency of the year. It's an incredible achievement and a testament to their exceptional work and creative prowess. The Gerety Awards, known for its work championing creativity through the female lens (all-female jury), holds a special place in the industry as it redefines the standard to which advertising has traditionally been held, bringing a powerful perspective to the forefront. The recognition bestowed by this award is truly niche and meaningful, highlighting the unique contributions of women in the advertising and communications field. Impact BBDO's success is a testament to its talented teams and collaborative partnerships that consistently deliver impactful work," commented AlShehhi.

Gerety Awards' Agency of the Year is announced by country and is chosen by the local juries from the portfolio cut and requires a single film no longer than five minutes in length and includes up to three pieces of work from the past 12 months.

Impact BBDO was awarded for their portfolio cut entry that included the following spots:

• “The Elections Edition” for AnNahar Newspaper
• “Schoolgirl Newscasters” for EBM
• “Despair No More” for TENA

Ali Rez, Chief Creative Officer, Impact BBDO Group MENAP had the following to say: “To be named as Agency of the Year by Gerety’s incredible all-female jury is a very special honor for IMPACT BBDO. We owe it all to our brilliant teams and our amazing brand partners who collaborate constantly to make some of the most powerful work in the world.”

Don't miss the Gerety jury insight panel for the UK and watch some of this year's jury as they discuss trends and favorite campaigns from the 2023 Gerety Awards.

• Natasha Romariz Maasri, Executive Creative Director, Leo Burnett MEA
• Weera Saad, Regional Director, Meta Creative Shop- Middle East, Africa, Turkey, and Central Eastern Europe
• Dida Atassi, Managing Director, Accenture Song

The global shortlist and all of the agency of the year and production company of the year by country winners will be announced on Tuesday, June 13th, 2023.