McCann Istanbul has been appointed as the Mastercard Turkey agency of record (AOR) with responsibilities commencing with a UCL Final campaign and followed with the remit to handle the brand’s domestic communication requirements.

McCann and Mastercard have been global partners since 1997, when the agency created the first ‘Priceless’ campaign, introducing an iconic brand platform that is still going strong 26 years later. The move in Turkey consolidates the relationship in the local market.

Commenting on the partnership, Yasemin Develioğlu, Vice President, Marketing and Communications, Eastern Europe, said, “Mastercard Istanbul is looking to raise the creative bar locally within the category while maintaining consistency with the global ambitions of the brand. There is no agency better positioned than McCann, the agency behind the Priceless positioning to bridge these two objectives.”

Tarek Miknas, CEO of McCann Middle East, North Africa and Turkey, added, “Nothing makes us happier than expanding a global relationship into new markets, especially one with huge growth potential like Turkey. Our partnership with Mastercard continues to go from strength to strength and we look forward to creating more priceless experiences over the coming months and years.”