Snapchat started slowly rolling out an experimental chatbot to its Snapchat+ subscribers. Called My AI, the bot was built on OpenAI’s latest version of GPT technology, customized for Snapchatters. 

My AI will be pinned to the top of the Chat tab. In a chat conversation, it can offer creative ideas like help answering a trivia question or writing a haiku about cheese. It can also help users learn more about Snapchat. The AI was trained to have a unique tone and personality that plays into Snapchat’s core values; and to adhere to the platform's trust and safety guidelines, incorporating some of its well-being tools including Family Center, Heads Up, and Here for You.

In a blog post, Snapchat says, "We’ll learn a lot from the way our Snapchat+ early testers engage with My AI. Snapchatters can easily send feedback to our team by long pressing on any response from My AI to share more on what they’d like to see more or less of, to improve the algorithms. We believe that over time AI can be incredibly additive to the Snapchat experience and help foster deeper connections between friends and how they relate to the world around them. Our app reaches 750 million people per month, with 75% of 13- to 34-year-olds in over 20 countries. Incorporating this technology into Snapchat’s messaging platform has the potential to make these interactions with AI part of what draws our community to Snapchat."

Learning from others' experiences, Snap warns that, "As with all AI-powered chatbots, My AI is prone to hallucination and can be tricked into saying just about anything. Please be aware of its many deficiencies and sorry in advance! All conversations with My AI will be stored and may be reviewed to improve the product experience. Please do not share any secrets with My AI and do not rely on it for advice."