Leo Burnett, a leading global advertising and marketing communications agency and part of Publicis Groupe, is proud to announce the appointment of Vicky as Business Lead – Communications Consultancy. As an integral part of the agency’s leadership team, Vicky will be responsible for growing and overseeing a multi-market client portfolio, working with clients as strategic and creative partners to achieve their overall business objectives.

Vicky is recognized as one of the most awarded Business Leads in the region with over 16 years of experience managing valuable portfolios for clients in the UAE and internationally. These include Emirates NBD, Dubai Duty-Free, Dubai Tennis Championship, Babyshop, Home Centre, Cathay Pacific, Sony, Toshiba, Carrier, and Swatch Group. His work has been recognized at all major awards shows with accolades at Cannes Lions, One Show, D&AD, Loeries, MENA Effies, Dubai Lynx, Spikes Asia, LIA, AdFest, ANDY, CLIO, and AME Awards.

Nathalie Gevresse, CEO of Publicis Communications UAE said, "We are thrilled to welcome Vicky to Leo Burnett. His deep knowledge of the advertising industry and passion for delivering results make him the ideal candidate for this role. As a natural leader, Vicky will be mentoring talent towards better collaboration while driving growth for our clients and for Leo Burnett.”

Vicky's expertise will be instrumental in leading cross-functional teams across the agency with a view to creating a seamless approach under Groupe’s ‘Power of One model’. He is committed to sustaining business profitability and long-term growth while ensuring the quality of strategic and creative output.

“While I am a firm believer in a strong relationship being the bedrock of any agency-client dynamic, I think that continuous nurturing of that relationship into a successful and long-lasting partnership is of paramount importance, said Vicky Kripalani, Business Lead, Leo Burnett. “And the only way for agency leaders to do this is by always staying ahead of ever-evolving business landscapes. As clients navigate new challenges in a changing world, our role is to guide them with best-in-class tools, technologies, and talent. And at Publicis Groupe, the unique 'Power of One' business model equips all of us to do just that – by consulting them as true partners, beyond just scopes of work and specialisations."