The MENA Effie Thought Leadership Program (TLP) is scheduled to take place in both Dubai and Riyadh in the coming weeks. The Dubai edition scheduled for 3rd March 2023 will take place at the Conference Hall in Dubai Knowledge Park followed by the debut edition of the program in Riyadh at Muvi Cinemas, Riyadh Boulevard City on March 6th 2023. Built around a distinctive theme, ‘Leveraging the Full Potential of Immersive Marketing: Challenges and Opportunities’, MENA Effie TLP is poised to empower regional marketers with insights, strategic direction, and associations required to succeed in the next growth phase.

“Since its inception 13 years ago, the MENA Effie Awards has garnered a unique and avid following in the Kingdom. So, after we launched the flagship TLP series three years ago, the KSA debut was always on the cards. Owing to requests from several quarters, the post-pandemic normalcy, an increased dynamism in the regional marketing sector, and, most importantly, the timely need for effective knowledge flows, we are launching the Saudi edition — the first of many to come,” said Sahar Rafique, Managing Director of NordStella, a company specializing in hosting and publishing meaningful, insight-rich, and in-depth-yet-entertaining content.

The first edition of MENA Effie TLP Riyadh boasts over 15 speakers who are leading some of the marquee brands in the region: Piotr Lysak, Independent Brand Consultant at Flyadeal & Brandworks, and Vishal Badiani, Head of Creative Strategy at Snap, will feature in the long line-up of speakers. NordStella’s eventful agenda includes deep-dive discussions, keynotes, and panel sessions pertaining to immersive marketing, with a particular emphasis on related technologies such as virtual, mixed, and augmented reality. While exploring use cases contextualized to MENA markets, TLP Riyadh will bring diverse perspectives, experiences, and insights to the table, creating a sense of community for future-oriented and efficiency-driven marketers.

The early response to MENA Effie TLP has been overwhelming — a testament to its parent MENA Effie Award’s distinction as the region’s biggest and most-celebrated marketing event. “The regional marketing industry is brimming with opportunities, the magnitude of which is unlike anything we have seen in the last decade of recognizing and felicitating best practices. With the TLP series, our objective is to help marketers capitalize on those opportunities,” explained Rafique.

For more information about TLP Riyadh, please visit https://menaeffie.com/tlp-riyadh/.