Do Epic Good, the sustainability consultancy of the virtual boutique marketing agency Do Epic Sh*t, launches their sustainable leadership workshops in March 2023 across the Middle East, empowering companies to drive sustainable business transformation. The launch is in line with His Highness Sheikh Mohamed bin Zayed Al Nahyan announcing 2023 as the “Year of Sustainability” ahead of COP28 in the region. The curated Green Business Leadership Workshops are designed to help businesses, brands, corporations, and agencies transform their organizations and build sustainable businesses fit for the future.

The Do Epic Good consultancy team understands the intersection of business growth coupled with environmental, social, and governance (ESG) impact. The Green Business Leadership Workshops explore everything from climate change and global warming to greenwashing and the consumer shift to green purchasing power.

The sustainable workshops range from entry level guidance in sustainable language for those who want to understand more about the topic, to a CEO masterclass on the growth opportunity of purpose as a corporate cornerstone.

Do Epic Good Partner Charney Magri said in a statement, "Ahead of COP28, our groundbreaking sustainable workshops are an extension of Do Epic Sh*t's ideation offering and are the first of their kind in the region for the communication industry. The Green Business Leadership Workshops are designed to educate, empower, and equip attendees with actionable insights alongside hands-on experience, ensuring they leave with practical knowledge to implement within their own businesses.”

The soon-to-be globally accredited Green Business Leadership Workshops are outlined as follows:

Green Guidance. A beginner’s guide to sustainability, understanding key definitions, policies, and best practice examples. Covering the broader topic of climate change, carbon impact, and how businesses can successfully drive profits and purpose.

Sustainable Superpowers. A course designed to create lasting corporate sustainable impact through practical solution-focused green guidance. A tailored brand and business approach to green practice, purpose strategy implementation, and corporate future proofing.

Green Growth. A tailored half-day program for business leaders and C-suite on the growth opportunity of purpose as a corporate cornerstone, and the benefit of driving profits with purpose. A practical business guide to corporate future-proofing, designed to empower systemic leadership change through sustainable business transformation.

Purpose Programming. Green business strategy consultancy to implement purpose-led corporate impact and organizational transformation. A curated program of change ranging from sustainable business vision to ESG, purpose strategy implementation, and circular business modeling.

Ex-curator of The Institute of Positive Fashion at the British Fashion Council, and Do Epic Good brand director, Sophie Matthews noted, “We believe that brands and businesses have the power to lead the charge of change, to drive a sustainable business revolution. Future-fit companies have sustainability built into their core, rather than including it as a marketing add-on.”

Alongside the launch of the Sustainable Workshops is the LinkedIn community-based platform, What Would Nature Do, an environmental community for everyone, built around purpose and planet.

Promoting the platform from nature's point of view, #WWND encourages its community to be ambassadors of nature whilst providing a place to educate, learn, and share content globally.

Founder of Do Epic Group & Do Epic Sh*t Ramzi Moutran said, “You can’t do epic shit on a dying planet! Harnessing your power as a brand will create epic ideas and drive systematical change for good. We need ‘good' briefs and ‘good' brands to drive change.”

The 28th session of the Conference of the Parties (COP28) to the UNFCCC convenes from November 30 to December 12, 2023 in the United Arab Emirates, a significant event for the country as it marks the first ‘global stocktake,’ a comprehensive assessment of progress against the goals agreed by countries in the Paris Agreement which entered into force on November 4, 2016.

Find more information here.