Digi Net Arabia (DNA, which operates from within Choueiri Group) was appointed as the exclusive media representative for the Alsumaria TV Network in Iraq.

The tie-up, effective as of January 1, will cover an initial period of five years, with DNA effectively taking on commercial advertising sales across a variety of media platforms from the Iraqi media house, including Alsumaria TV, Sumer FM, Alsumaria News, and Alsumaria App.

Alsumaria, an independent Iraqi satellite TV network launched in 2004, boasts today a highly skilled team of media and broadcast specialists across Iraq, Lebanon, the UAE, and Jordan, with a vast lineup of programs and shows hosted, starred, directed, and produced in-house.

Chafic Tabet, Chairman and CEO Alsumaria Group, said in a statement, “Poised for the next stage in our evolution, we are confident that, in Choueiri Group, we have found partners who not only possess the experience and expertise to drive our success to the next level but also the passion and commitment to truly support independent media publishers such as ourselves. We are very optimistic about the future, and Choueiri Group’s support adds to that enthusiasm.”

Choueiri Group’s Chairman and CEO Pierre Choueiri said, “At Choueiri Group, our engagement with Alsumaria is a source of great joy and excitement. Firstly, we are delighted at the long-term prospects of our agreement, which allows us the requisite timeframe to take Alsumaria to the next level of commercial success with regional advertisers and brands. Secondly, this partnership is aligned with our firm belief in the importance of the Iraqi market and its vast potential. We are confident that Alsumaria will serve as an essential vehicle for developing this market.”