Saudi telecom & information technology company Mobily has announced the appointment of full-service advertising agency TTP Saudi Arabia, founded in 2013, as its creative agency. TTP and Mobily's marketing leadership will collaborate on all marketing and communication initiatives for various business units including the consumer, corporate, business, wholesale, human resources, and MobilyPay functions.

Iyad Addawood, Group CEO of TTP, said in a statement, "We are living in a dynamic industry, which relies heavily on talented individuals. It’s part of our responsibility to empower talents to grow and show their creativity in a business setting. We are thrilled that our team would have the opportunity to serve Mobily in the next three years where, together, we can shape and impact the Saudi advertising scene positively while supporting Mobily in achieving their business and brand objectives.”  

Mobily, with its commercial name Etihad Etisalat Company, is considered one of the most reliable and pioneering telecom companies in Saudi Arabia, providing integrated services across three main sectors: individuals, businesses, and carriers. It has one of the largest wireless network coverages in the Kingdom and the region, and one of the widest FTTH networks, in addition to one of the biggest data center systems in the region and worldwide.