Influencers are key opinion leaders that are capable of shaping a brand’s identity with a high amount of trust from their followers. From endorsements to product promotions to raising mass awareness, influencer marketing has become a prominent factor in driving changes in consumer behavior. In our current digital age, brands are heavily relying on influencers to amplify their campaigns and create content that resonates with the brand’s audience.

Based on our completion of over 4,000 influencer campaigns and our collaboration with over 250 trusted brands, we have witnessed several changes in the influencer marketing industry in the MENA region. As the industry continues to gain popularity in the region, we have gathered insightful data, tips, and statistics that brands should consider to maximize the potential performance of their upcoming influencer campaigns.

The 2022 edition of the Influencer Marketing Report highlights various key points that play an integral role in the success of an influencer campaign that can put clients at an advantage. Covering information and strategies from planning to execution, the report will shed light on various components that have progressed in the influencer marketing industry over the past year and its impact on businesses.

The report will provide unique insights into:

• The influencer marketing landscape and its growth in MENA
• A deep-dive into the top social media platforms and their usage performance
• Latest updates on influencer legislation and its impact on businesses
• Key tips on optimizing the influencer campaign journey
• Recruiting GenZ on social media and how to engage with their trends

Overall, it is important for brands to develop a better understanding of the connection between market demands and influencer marketing. Our report summarizes all the essential tips and data that brands need to consider for their future influencer campaign strategies.