Following the reveal of the latest Gerety Awards, we sat with Prerna Mehra, Head of Design & Creative Director at MullenLowe MENA and Grand Jury member representing the UAE, to discuss these unique awards, the importance and timeliness of advertising from the female lense, the UAE winners, and the role of women creatives in the region.

The Gerety Awards, now in its fourth year, is the only creative prize to reward advertising campaigns that resonate most with a female audience. 

See all of the 2022 winners at www.geretyawards.com