Houbara Communications, a locally-based communications consultancy in the region, has promoted Vicky El-Kassir to Director and Raaziqa Hassen to Account Director to support business growth.

Commenting on its recent success, Houbara founder and CEO, Loretta Ahmed said, “Reputation management, culture, and growth have become top priorities for most organizations as they recover from the effects of the pandemic and navigate global economic headwinds. Our position as an independent agency, combined with the experience and rigor of a global firm, enables us to support clients achieve their business and communications objectives in the region while giving them a very personal level of service.”

Taking a leading management role within the agency, Vicky will be responsible for driving business growth and continuing to foster the firm’s culture that prioritizes team wellbeing and progress. Since joining in 2016, she has led some of the agency’s flagship clients, placing great emphasis on developing smart content-driven communications strategies.

Raaziqa Hassen has been promoted to Account Director. She has led award-winning campaigns for a range of clients since 2019 and is renowned for her creativity, passion, and dedication. Raaziqa will continue to grow the agency’s consumer division which focuses on brand PR through the lens of corporate reputation, in line with continued consumer demand for transparency from the businesses they buy from. 

“We are going through an exciting time in the company’s evolution, as we onboard new clients and grow the team. We’re very much committed to promoting from within and are currently welcoming applicants at entry level to join the nest as we gear up for a busy second half of the year,” concluded Ahmed.