Beauty and skincare brand Charlotte Tilbury has joined forces with Red Havas Middle East for its communications across the GCC.

As the agency takes on leading communications for the luxury brand in its mission to “empower everyone in the world to be the most beautiful version of themselves,” it expands its beauty portfolio and reinforces its support of inspiring and change-making women.

“With our Charlotte Tilbury Middle East business growing rapidly, we are excited to announce our new communications agency, Red Havas. Forging this partnership is essential to addressing the needs of our growing business and our long-term ambitions in the Middle East. We are thrilled to work with a team who shares our values and aspirations,” said Isabella Rogers, EMEA Director of Marketing at Charlotte Tilbury Beauty, in a statement.

“Charlotte has revolutionized the face of the global beauty industry in a significant, lasting manner. We are proud to work with one of the industry’s most in-demand beauty professionals and are looking forward to playing our part in the expansion of her award-winning make-up and skincare company to new markets,” said Dana Tahir, General Manager of Red Havas Middle East.

Charlotte Tilbury Beauty can be found at the brand’s standalone stores in Qatar, Dubai, Abu Dhabi, and Kuwait, in addition to various points of distribution in the region.