Every quarter, the event series will shed light on topics that are relevant to the industry and directly affect the socio-cultural circumstances in the region. The first ‘Innovation Brunch’ will take place on June 30 and will discuss “The Power of NFTs.”

The global blockchain technology market size is expected to reach $1,431.54 billion by 2030, growing at a CAGR of 85.9% from 2022 to 2030, according to a report by Grand View Research. This market growth can be attributed to the increasing digitization across Banking, Financial Services, and Insurance (BFSI). Professionals need to keep up with these trends and embed them into their revenue strategies to stay competitive.

The brunch will open with an introductory workshop that will walk the audience through NFTs’ various stages of development and use. Hosted by Partner and Co-founder at Nifty Souq, Talal Alafghani, the session will teach the audience to create, buy, and sell NFTs.

Following the workshop, a panel discussion featuring an exclusive roster of speakers will explain how NFTs can be used to create and leverage market exclusivity. Moderated by Alafghani, the panel will present Klime Mickovski, Head of Digital Data Analytics and Research at the Abu Dhabi Department of Culture and Tourism; Chantal Asaad, NFT Art Specialist/Marketing Communication Consultant at Terra Virtua/BlueGuard ME; as well as Ryan Howells, CEO of The Rare Antiquities Token, and Siegrid Althuizen, CEO of SkyneNFT.

Speaking on the launch of the event series, Majed Al Suwaidi, Managing Director of Dubai Media City, said, “We are thrilled to initiate such an exciting series in collaboration with Communicate that brings together creatives, content creators, marketers, technologists, and strategists in our ecosystem to foster dialogue and collaboration on an ongoing basis. As a member of the TECOM Group, it has always been imperative for Dubai Media City to cultivate a fertile environment for our communities to grow and thrive, cementing Dubai’s status as a global business and talent hub. The launch of the “Innovation Brunch” is yet another initiative that provides our ecosystem an additional platform to share knowledge on current topics.” 

Commenting on the launch of the event series, Sahar Rafique, Events Director at Media Quest Plus, said: “With the launch of this brunch series, we want to open the floor to professionals from across the spectrum. We’re providing them with a space where they can be themselves, network and learn. This without taking too much of time from their busy schedules. We want to extend a huge congratulations to Dubai Media City for bringing this vision to life and bolstering creative, marketing and advertising communities together under one roof in TECOM.”