Twitter

  • Expands tweet replies to ad placements to all advertisers.
  • Tests the change of its Explore tab to become similar to TikTok’s display format.
  • Rolls out a new Spaces feature.
  • Announces a public test of 'Circle'.
  • Works on an option that will allow users to add videos, GIFs, and photos to a tweet, all at the same time.
  • Reveals 'Super Follower' only Spaces.
  • Launches a video game to introduce its new privacy policy.

Facebook

  • Tests a new notifications display.
  • Puts an end to podcasts.
  • Depreciates the use of Location Services.

Instagram

  • Works on a video reaction option for Reels.
  • Introduces a brand visual refresh.
  • Continues to test feed changes.
  • Tests a new UI for Stories.
  • Tests a TikTok look-alike Reels page.
  • Joins the NFT wave allowing users to connect their digital wallet to their Instagram account and share their digital collectibles.

YouTube

  • Launches a new data tab that provides analytics for Videos, Shorts, Live-Streams, and Posts.
  • Rolls out activity graphs that will display the most engaging parts of each upload based on users’ replays.
  • Expands access to channel gifting.
  • Updates its green screen option for Shorts.

TikTok

  • Partners with WooCommerce to enhance its e-commerce offerings and to help brands grow their businesses.
  • Grants social media management tools access to support posting and scheduling content to TikTok.
  • Introduces ‘Pulse’ program.
  • Adds a new ‘Friends’ tab that allows users to see the content of the accounts they follow.
  • Introduces 'Branded Mission', a program that turns clips into ads allowing advertisers to crowdsource authentic content from creators on the platform.
  • Launches new tools that give credit to trend creators.
  • Announces a new interactive insights platform, enabling the discovery of key data points.

Snapchat

  • Encourages collaborations by adding 'Shared Stories'.
  • Integrates with eBay to let Snapchatters share eBay listings right into their Snaps.

Google

  • Announces new options for YouTube Shorts promotions.
  • Rolls out the latest Core Search update.
  • Adds a private information appeal to Search.

WhatsApp

  • Launches 'WhatsApp Cloud API' to provide free and secure cloud hosting services for businesses.
  • Upgrades its chat features specifically enabling larger file sharing, and increased number of users on group calls, and reactions.

LinkedIn

  • Launches a new video series to explain how its feed algorithm works.
  • Adds new profile options showcasing new features.
  • Updates its reactions list to include a new ‘Funny’ option soon.
  • Downgrades engagement-baiting posts.

Meta

  • Expands ad targeting information.
  • Updates Privacy Policy using illustrative examples and language.
  • Centralizes the ad creation process.
  • Enhances Reels monetization.
  • Announces a new feature called ‘Recurring Notifications’.