Data mining platform MEmob+, which offers full-service data-driven and location-based solutions to brands and marketers, scooped six wins at the Mobile Marketing Association (MMA) Smarties Awards 2022 in the Middle East and North Africa (MENA).

MEmob+ earned a Gold award for Nike’s ‘Start Fresh’ campaign in the Consumer Promotions category, as well as three Silver awards for McDonald’s ‘Drive-Thru Come-Back,’ Dar Al Arkan’s ‘Leads to Mecca,’ and Du’s ‘Closer to du’ campaigns.

The company also won two Bronze awards in the Location-Based Services/ Targeting and M-commerce categories for Almarai's 'Farm Select' and Babyshop's 'M-commerce' campaigns. The team led by Ihab El Yaman, MEmob+’s Co-Founder and CEO, said they were delighted for the recognition, particularly amongst competing entries from across the MENA region.

El Yaman said in a statement, “MEmob+ is not only a pioneer in marketing strategy, data, and activation, but it has also begun to apply blockchain technology for data monetization. Our clients are thrilled and eager to expand with MEmob+ in the future. We're seeing an increase in client spending online, with KPIs that go far beyond the traditional clicks and impressions. There is now a strong desire to use our leading technology and innovation to create solutions that produce measurable results for the client."