Facebook

  • Facebook Reels are now available worldwide—with a caveat.
  • Tests banner, sticker, and full-screen Reels ads.
  • Is moving all its navigation options to the left side of the screen.
  • Meta partners with Zefr to improve brand safety in ads where brands will choose where their ads can appear on both Facebook and Instagram.
  • Adds reactions to Reels.

TikTok

  • Publishes a ‘What’s Next’ report that includes insights on key trends as well as emerging conversations in 2021.
  • Adds a 10minute-long video option.
  • Adds ‘Agency Center’ where creators will be able to request guidance from talent agency experts.
  • Adds Search Ads where users will now get to see sponsored content related to their query.

Instagram

  • Shuts down its IGTV app to focus video content on the main platform
  • Rolls out auto-captions to increase accessibility
  • Shuts down Boomerang and Hyperlapse apps
  • Tests Parental Control tools including a Family Center, allowing parents to supervise and manage their child’s usage and access of the app.
  • Adds optional algorithm-free feeds with chronological order.
  • Is testing a 3 in 1 feed to create a full-screen feed with all types of content including posts, stories, and reels.
  • Is testing a ‘Scheduled’ sticker to promote your event.
  • Allows you to tag products in your Instagram posts

Twitter

  • Tests a new Podcast tab
  • Launches ‘Twitter Shops’ experiment
  • Adds the Latest Tweets tab to get a chronological timeline with a tap.
  • Adds a monetization feature with virtual gifts for creators to generate income.
  • Launches Creator Dashboard to help creators track the money they’re making with various income streams.
  • Is testing OnImage description whereby when you tap on the ALT button a smaller window with a text description of the image opens.
  • Is testing audio clips in Spaces and letting users share, create, and edit out Spaces content.
  • Adds a create your GIF option; just tap on the GIF creation option, record, & post.
  • Tests new Analytics for Spaces.
  • Adds a search button to DMs with a filter

LinkedIn

  • Is working on a new post analytics tool where you will get specific details on who is reading your updates and will be able to filter by industry, location & more.
  • Launches a new group for its marketing partners aiming to support digital marketers by sharing industry news, interviews, updates, etc.
  • Acquires marketing analytics company Oribi will boost the platform’s marketing solutions offering.
  • Adds newsletters to Company Pages

YouTube

  • Adds detailed insights for Shorts; Live & regular videos will soon be available on YT Studio.
  • Adds Shorts Cards dedicated to artist channels, the card will highlight their popularity among Shorts users.
  • Adds new features to Live Stream where it will allow users to go live together and notify viewers about it with live rings.
  • Is launching a TV show & movie tab that allows users to watch them for free.

Google

  • Introduces a new ‘Offers’ tab on Google Play that will highlight the latest deals on games & apps.
  • Adds new Exposure Frequency controls so that advertisers can manage the frequency of exposure to their CTV campaigns.
  • Updates Search algorithm reviews where it shows users credible reviews by highlighting ones that meet certain criteria.

Reddit

  • Adds a new Discover tab that will serve as a new navigational tool to help improve content & communities’ discovery.

Snapchat

  • Adds location landmarks to AR