Viola Communications, one of the largest communications companies in Abu Dhabi, is introducing a digital out-of-home (DOOH) advertising platform offering a new and dynamic option for companies wanting to roll out marketing campaigns in the UAE capital. The transformation will be happening through phases and completed within the next two years, however, selected locations will be activated and ready to advertise by Q3 2022.

Viola Communications enjoys exclusive rights to the majority of outdoor advertising spaces in Abu Dhabi, including lampposts, bridge banners, and bus wrapping. Under its digitalization plan, the company will introduce, over a phased approach, its DOOH platform which includes Digital Totems, Digital Bridge Banners as well as other digital outdoor public notices, while the current traditional ‘out-of-home’ (OOH) network is to be strategically relocated to create more targeted circuits across the emirate.

The move offers brands greater choice in creative executions of their marketing campaigns. DOOH advertising is quicker and easier to implement, and can be adjusted remotely and through automation, allowing convenient creative swaps and adaptation. Digital advertising offers hyper-targeting, as well as reporting on impression-level data by placement within a geographic area. The new media means will also be utilized for quick government announcements and will engage pedestrians in key locations.

Ammar Sharaf, Chief Executive Officer of Viola Communications, said, “Viola is already a leader in the UAE for advertising and outdoor media, having grown organically in tandem with the city since 2001. Viola is privileged to be introducing the new digital out-of-home platforms, providing our existing and new clients with highly visible, creative, and, more importantly, quantifiable avenues for their campaigns and upgrading the industry in line with the country’s lead in digital evolution. This is an exciting way to reach out to consumers with the ultimate creative impact as we transform the advertising cityscape with real-time marketing opportunities.

Established in 2001, Viola Communications has grown into one of the largest fully integrated marketing and communications companies in Abu Dhabi, with branches in Dubai and Cairo. The company offers a wide range of services including events, advertising, planning consultancy, outdoor media, production, and public relations.