Data and location-driven marketing services company MEmob+ has named Mohammed Al Eskandarani as its new Chief Technology Officer. In his new role, he will develop the technical aspects of the company’s strategy to ensure it’s aligned with its business goals and set a vision for how technology is used today and in the future.

Previously at United Development Company in Qatar, where he headed digital projects, and Webedia Arabia, Al Eskandarani has worked in the technology and digital space for 14 years. He has managed digital strategies for the complete digitization and digital transformation of major groups and integrated e-commerce technology in multiple businesses.

Holding a degree in Computer Science and a PMP certification, Al Eskandarani’s core skills focus on digitization strategies, digital transformation, statistical analysis and data mining, digital marketing strategy, and product development.

“Mohammed’s role in MEmob+ will be to make executive technology decisions that support the interests of the company. He will be responsible for outlining the company's technological vision, providing technical leadership, and implementing technology strategies,” Ihab El Yaman, MEmob’s CEO and co-Founder, said in a statement. “He will set the company’s strategic direction, development, and future growth. We have ambitious and ground-breaking plans and with his involvement in our technology development and utilization plan, Mohammed will make them not only possible but successful.”

“This is a new chapter for me. Instead of bringing data and technology into existing set-ups, this time they’re already at the core,” said Mohammed Al Eskandarani. “MEmob+ has already achieved a great deal in its short history but still has an exciting vision of where it’s headed. My role is so much more than functionality and efficiency, or even standards and practices; it’s about being at the cutting edge, writing the future, for the benefit of all our stakeholders.”