The collaboration was conceptualized to provide ATC and Chipp’d clients direct access to the latest, cutting-edge solutions to all their communication and marketing needs. As the world enters the realm of NFTs, digital currencies, AI, and the Metaverse, the communications and marketing landscape continues to evolve and progress into new dimensions. By partnering together, ATC and Chipp’d seamlessly expand their ecosystems to remain relevant in a highly dynamic domain.

“ATC is proud to embrace change and team up with industry pioneers and innovators. We strive to position ourselves at the forefront of this fast-paced evolution by integrating groundbreaking tools and developments into our arsenal of product and service offerings,” says Rizk Naifeh, CEO of ATC. “As audiences become more technologically savvy and deeply versed in the language of digital communication, ATC is focused on bridging the gap between traditional marketing strategies and modern technologies,” he continues. “It is always exciting to embark on a new partnership, particularly when it touches such a key area of ATC’s growth mandate. This collaboration brings together two very strong teams with a shared commitment to providing clients with unique digital solutions that employ original, engaging, high-quality content.”

Omar Farha, Founder, and CEO at Chipp'd has been in the business of building technology startups since 2008. His expertise ranges from developing software platforms to designing and producing hardware products. “By specializing in creating unique experiences that blend the physical with the digital, we make the communications experience more fun and immersive. We look forward to future collaborative work with ATC to bring new innovations to the MENA region,” he says.

By joining forces, ATC and Chipp’d aim to leverage each other’s strengths to enhance their solution offerings. Chipp’d’s unique technological expertise and its experience with multinational corporations, coupled with ATC’s communications know-how and deep knowledge of the MENA region, will promote creativity and efficiency in an industry where original content and timeliness are key.